MMG Worldwide is taking a leadership role in tackling one of the largest challenges and opportunities facing advertising and marketing today - the ability to measure the collective impact of all messaging. Our approach looks at ROI measurement in a very holistic and integrated fashion. The approach accounts for the "real world" affect that all marketing messages have in influencing consumer perceptions and behavior.

We have developed measurement tools that utilize common tracking mechanisms (transaction, response and inquiry data), as well as models that look at the accumulative impact of all efforts - online and offline advertising, search engine marketing and a brand's website presence. The result of these tools is better communication planning and more complete measurement of the return on investment for all marketing activities.