measurement
MMG Worldwide is taking a leadership role in tackling one of the largest challenges and opportunities facing advertising and marketing today - the ability to measure the collective impact of all communications. We look at ROI measurement in a very holistic and integrated fashion, accounting for the "real world" affect that all marketing messages have in influencing consumer perceptions and behavior. Our proprietary measurement tools utilize common tracking mechanisms (transaction, response and inquiry data), as well as models that look at the accumulative impact of all efforts – online and offline advertising, search engine and social marketing and a brand's website presence. The result of these tools is better communication planning and more complete measurement of the return on investment for all marketing activities.